Welcome to our family owned business, opened in 1992, where we believe that every stitch tells a story.

Embroidery adds a personal touch to any item, making gifts and keepsakes more meaningful. Each item you buy is beautifully personalised, gift wrapped and presented ready for your special someone. We are passionately dedicated to creating handmade, personalised embroidery to make your everyday items special. Whether you are shopping to gift something meaningful or adding a personal touch to your home, we are here to help with our high quality well-made pieces.

When shopping on our site, you can rest assured that all products are ethically sourced and all embroidery is made locally in our studio in London. We are also doing our best in sourcing quality materials for you, that are sustainable and made to last, so you can shop with that extra peace of mind.

We are excited to see you browse our shop and please don't hesitate to contact us with any questions - we pride ourselves on the service that we provide and we live by our motto “fast, efficient, and friendly service”.